Trade shows are exhibitions or expos that are organized for companies of a specific industry where they can show off their latest products or services. The goal of trade shows is usually to examine current market trends, activities and opportunities among rival companies in the same field. While some trade shows are exclusive to exhibitors or company representatives, automotive and telecommunication companies have held trade fairs that are open to the public. It is a promotional strategy and other industries have followed suit.
Trade shows mean hundreds of people coming in and having the opportunity to have contact with you. You may never get another chance to make a good first impression so make your first time work for your benefit. Use strategic tools like brochures, custom lanyards and other corporate giveaways to capture the hearts of clients and make negotiating for prospective sales easier when the time comes. Trade shows and conventions can actually be your marketing playground and it will pay well if you maximize your chances for leaving an extraordinary first impression. Keep in mind that if the impression is not positive, you may have just as well kissed a good deal of business transactions goodbye. And if it is positive, you will have profitable and lasting relationships with clients.
A trade show is a moment where you can encounter customers for the first time and you can make the most of long days and long hours by carefully planning and executing promotional strategies to your advantage.
Here are some trade show secrets and tips that may help you.
You have to come up to attendees, welcome them and connect with them. While you may be thinking that you have to offer a steady stream of conversation, remember that listening is equally important. Give attendees your full attention, answer their questions, ask them some questions of your own and pay attention to their responses. Lay a good foundation by making them feel special and they will not forget you or your company.
•Dress to Impress.
Whatever it is you are selling won’t really matter if people don’t buy into you. Impress them with how you and your staff carry yourself. Let your staff dress appropriately and wear custom lanyards to look professional. Clients are checking you out and good first impressions make clients feel at ease that you are a trustworthy company with whom they can do business.
•Watch your body talk and facial expressions.
Non-verbal communication speaks volumes. People won’t even want to be near you if your body language screams, “You aren’t important enough”, “Go away!”, or “I have better things to do”. Folded arms, sitting down, wearing a frown or showing that you’re tired will make clients go elsewhere. It won’t help if you are wearing your company’s custom lanyards, too, because they will just remember the company that doesn’t care about them.
•Give A Good Deal.
People will trust you if they believe you are a good person. And they will do business with you when they trust you. So go on and give them a good deal such as big discounts, buy-one take-one promos, raffles and freebies. Distribute free shirts, caps, fans, bags, notebooks, pens, custom lanyards or anything that people can use in everyday life that will remind them of your product or service. Always consider that it is your chance to advertise your company to hundreds or even thousands of people in one place! Imagine the networking prospects that are available to you.
If you focus on creating a remarkable impression then you are on the road towards the best results. Create positive beginnings of business relationships at trade shows and reap the benefits in the future.
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